SMS has been around since the mid-1990s, but with the explosive growth of mobile technology and mobile usage, SMS has become even more relevant to businesses looking for a direct one-to-one marketing channel to help them generate leads and sales, promote events, and even communicate with their internal online SMS

With the emergence of online SMS sites, technology was able to shift gears and enable bulk text messaging, and now corporations employ SMS services to rapidly send thousands or hundreds of thousands of text messages to mobile subscribers.

With 98% open and read rates and a 30%+ click-through rate, it’s easy to see why businesses choose this tool, especially when compared to email, which normally has a 20% open rate and a 3-5% click-through rate.

When you consider how difficult it would be for a professional marketer to attain anything near those percentages, let alone regularly, you will seldom find a marketing channel that comes packed with outstanding engagement rates like this.

Nonetheless, there are SMS guidelines that help improve your SMS advertisements.

1. Check your timing.

Timing is critical in all forms of advertising and sales.

For example, sending out a lunch special after lunch would fail spectacularly, but if you get folks just before they start thinking about lunch, your success rate will be significantly greater.

The challenge is to identify the time of day, week, month, or year when your consumer is starting their purchasing process so you may intercept them and have an opportunity to win them over.

2. Be open and honest

The problem with most marketing is that crucial elements are frequently left out or written in small print, resulting in customer service hassles and returns.

Before a customer opts into your text message list, let them know exactly what they will get and how the connection will function so there are no unpleasant shocks that will cause them to dislike your business.

You will receive the greatest quality leads opting in if you inform them what to expect ahead of time.

3. Always offer an opt-out option.

People become concerned when they receive a text message from a business, and there is no option for them to opt out of future communications if they no longer wish to participate in the programme.

Including an opt-out option in your SMS messages significantly boosts the trust factor between your company and its users.

This also eliminates any potential legal issues.

4. Maintain the Structure of Your SMS Messages

Because the average SMS message is only 160 characters long, you don’t have much room to play with.

In reality, this is a significant advantage since it drives you to convey your information fast and without fluff.

Here are some suggestions for structuring your message.

1. Include your company name – You may accomplish this with a Sender ID or by stating it at the beginning of the message.
2. Personalise – Although this isn’t a hard and fast rule, it’s a good idea to add the recipient’s name at the start of the relationship. The reality is that after the relationship has been created, there is minimal need to add their name; simply make an offer to them
3. Relevant offer – This is a hard guideline to follow. Customers are extremely protective of their mobile phone numbers and are quick to ban firms that send them unnecessary messages. Make sure that your communications always have something useful to provide that is relevant to the requirements of the recipient.
4. Conditions – Include a link to any unique offer conditions.
5. FOMO – If you’re providing an offer, give them a deadline that might be time-based or quantity-based – we humans are notoriously lethargic, so you need to make them aware that if they don’t act, they may lose out.
6. Tell them what they should do – We’ve covered a lot of ground, so it would be a waste not to inform them how to take advantage of the deal we described. Mention your URL (use a link shortener), tell them where you are, and so forth.
7. Opt-out – At the bottom of the communication, provide an opt-out.
8. Divide your list into sections.

If you run a firm that provides various solutions, you will be serving a variety of consumers with varying objectives.

If you own a hair salon, a 50% discount blow wave may be appealing to the women on your list, but your male subscribers may be perplexed as to why they are receiving such an offer.

As a result, one of the finest practises to follow is to ensure that these people are separated into their own appropriate groups.

By keeping individuals clustered together in this manner, three important objectives are accomplished.

1. Reduces unsubscribes, complaints, and being labelled as a spammer because you’re just sending out relevant offers that you know your subscribers will be interested in; as a result..
2. Boost conversion rates; and ultimately…
3. It makes it easy for you to create tightly targeted offerings.

Conclusion

Marketing is a tough game, so you need every edge you can get, and online SMS messaging provides you with a lot right out of the gate, particularly in terms of exceptionally high open, read, and click-through rates.

Using online SMS to produce highly quality leads for your sales staff, generate sales, or even recover abandoned carts for an online retail company is a terrific approach.

Emails go ignored, phones go unanswered, banner blindness worsens, ad costs increase, yet SMS is one of the only communication channels that has actually decreased in price and has perhaps the highest open and read rates of any marketing medium.

This makes online SMS a very effective advertising tool for firms looking to create leads and sales for pennies each text.

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